A joint venture between a well-known entertainment consulting agency and two established technical solutions providers, MCF Media Solutions tailors technology to their clients needs to enable better collaboration, greater transparency, and more informed decision making.
To assist the entertainment industry with distribution management projects, MCF Media Solutions produced a collection of four business process applications called SPEEDYSuite.
According to MCF Media Solutions, “SPEEDYSuite integrates casting, production and asset management into a single, cloud-based solution for content localization.”
The suite of applications includes the following MCF Media Solutions software:
Having previously collaborated on projects with the CEO of MCF Media Solutions, Von Johnson, while I was at the global consulting firm, FTI Consulting, the MCF Media Solutions team was familiar with my marketing expertise and my deep knowledge of the entertainment industry. So, in early 2017, Von solicited my services to help develop a more comprehensive marketing strategy for the SPEEDYSuite software.
Von came to me with two major problems:
In order to achieve their main goal—selling the software—they needed to gain clarity and confidence on both these fronts.
To help Von and the MCF Media Solutions team not only sell their SPEEDYSuite software a handful of times but instead, to ensure they received a continuous flow of customers, I began by identifying a suitable buyer for the SPEEDYSuite product.
During my market and target audience research, I was able to determine that medium-sized entertainment technology solutions companies would be the most likely demographic of SPEEDYSuite buyers.
Additionally, my research led me to understand that companies developing tools to assist content producers at large entertainment studios would also be more likely to purchase my client’s software suite.
While my client had a small number of marketing materials prepared and in use when they approached me to join the team, it was my job to take their marketing efforts to the next level. So, following my market and audience research, I got to work creating collateral that would speak directly to the consumers that mattered—those who were most likely to purchase the SPEEDYSuite software.
My knowledge of Adobe solutions, such as Adobe Photoshop and InDesign, and my many years of experience working in the entertainment industry allowed me to create eye-catching collateral such as sales one-sheets and information packets that spoke to the target demographic.
With the new MCF Media Solutions marketing collateral ready to deploy, I then used these materials to introduce SPEEDYSuite and its benefits to the parties I had identified as potential customers during my target audience research.
The combination of my target audience and market analysis for SPEEDYSuite along with the marketing collateral I created using this insight, led to several high-ticket licensing contracts, as well as a lucrative software sales transaction.
“Gina has acquired a unique set of skills, experience, and knowledge about the inner workings of entertainment strategy, distribution, and marketing,” Von says. “She’s very conscientious and a joy to work with.”
After partnering with MCF Media Solutions on SPEEDYSuite marketing efforts for about a year, the joint venture was able to realize an exit strategy that more than compensated the parties involved in the software development.
“We highly recommend Gina and Cardinal Blue Consulting to clients seeking insightful guidance and analysis of all things entertainment,” says Von.