Hello, my beautiful CREATORS!!

I often get asked by my clients and by my tribe about social media marketing strategies and, in particular, videos. What kind of videos are the best to use to market your business? The first one that I want to talk about is a how-to video. 

• The How-To Video

How-To videos are highly searchable and a great way to connect with a new dreamy client. For example, if you are someone who sells furniture, you can do a step-by-step instructional video showing how to repair a stool. This will give your audience some takeaways and the “know, like and trust” factor when they use your advice to repair the furniture at home. 

Don’t worry, this doesn't mean you're taking business away from yourself. Actually, your dreamy client will connect with you over getting some free advice and start to really know, like and trust you.

When they have repairs that get a little too complicated for them to do at home, they'll come in. They...