How to Create Your Own Platform as an Independent Creator | with Laurelann Easton

Laurelann Easton is the owner of Wrapped Up In Jewelry. She makes incredibly unique jewelry using stones and crystals and wire wrapping inspired by nature.

She got into jewelry making as a kid when she got some really simply jewelry making kits. Once she got internet, she saw so much more of what was out there and wanted to learn how to do more. In college, she turned it into something to do on the side and it eventually turned into a business.

When Etsy stopped working for her, she set out to create her own platform where she can sell to her audience on her own terms. She tells us how she got started, how she learned to create recurring revenue to make her income more predictable, and what she does for social media marketing.

We talk about:

  • Getting started working with jewelry
  • Offering a membership box and how that benefits her business
  • Keeping your creative practice front of mind
  • Moving off of Etsy to create your own shop
  • Laurelann’s social media strategy & photography...
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How to Get Conversions With Service-Based Marketing | with Molly Kubes

Molly Kubes is the founder of the Spiritual Business Accelerator, an online business program for spiritual women to help them build online businesses.

She started out as a full-time yoga instructor. Yoga had really served her in her life, and she loved teaching it. But the only way to make enough to pay all her bills was to teach 16 different yoga classes in a week. She tried to make it work, but it just wasn’t sustainable and she started to burn out. She still wanted to share this, so she built an online yoga course, and she made more in the first 6 weeks than she had made in the whole year doing classes.

We talk about:

  • Creating an online business out of an in-person one
  • How to experiment and problem solve
  • Marketing without feeling salesy
  • Staying in the flow while traveling
  • Meditation practice & binaural beats
  • Grow engagement & conversion on Instagram
  • Getting started writing copy

 

 

But, before we meet Molly, I want to teach you about Coming From a Place...

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How to Take Professional Brand Photography + Taking Imperfect Action to Stop Procrastinating | with Wendy Yalom

Wendy Yalom and I have been working together for a number of years, she does all of my brand photography. She is so amazingly talented, and brings so much joy, beauty, and talent to our photo shoots.

So many people hate getting their picture taken, and this really what drew Wendy into brand photography in the first place. Even capable, confident people tend to freeze up in front of a camera. Making people feel more confident and comfortable is what lights her up with purpose.

 

We talk about:

  • Feeling natural when taking photos
  • When people should get professional brand photography
  • Keeping balance in your business and life
  • Good shooting locations
  • Marketing to the right people
  • Getting into the creative flow
  • Trusting your instinct and saying yes
  • Quick & simple tips for non-professionals

But, before we meet Wendy, I want to teach you about Imperfect Action:

If the idea of getting on a Facebook Live is terrifying, try the practice of taking imperfect action every day. Until...

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Three Myths of the Wealthy Artist Debunked

Today I am going to talk about something that’s near and dear to my heart: how to be a wealthy artist. There are 3 myths that I am going to bust right open about being a wealthy artist and what it means to be in business as a creative. We are going to give these myths a big hell no so that you can focus on making a full time living out of the work that you love!

The three myths of the wealthy artist:

  1. I need to be salesy if I want to sell. Nobody likes pushing products on other people who aren’t interested, and on the buyer’s end nobody likes that either! Authenticity is really key in selling your product. This comes in the form of telling stories about yourself, your brand, and your products, and infusing your personality into every piece of marketing and sales conversations.
  2. I don’t have time for marketing. You want to be creating art, showing up for your family, practicing self care. If you don’t have time for marketing, do you have time for your...
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My Personal Story

We’re going to do things a little differently today. Instead of a guest, I’m going to share my story and tell you a little more about why I do what I do. This came about from a listener suggestion, and I’m so happy to take that feedback in.

I want to put my story out there and tell you a little about why I do what I do. It does make me feel a little vulnerable, but I know that these stories can help others and I want to let you all know that you are not alone!

Links

  • Instagram: @ginaireland
  • Interested in the 7 Day Course: Authentic Storytelling for Creative Entrepreneurs? E-mail me at [email protected] to find out more!

 

RESOURCES:

HAVE MORE QUESTIONS ABOUT HOW TO HIT 6 FIGURES IN YOUR ONLINE PRODUCT BUSINESS?

Grab my soulful marketing guide and learn the exact steps I teach my high-ticket clients.

I will give you the 7 Easy & Simple Steps to add soul to your marketing, including:

  • The ability to tell stories, distill your message and...
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How to Get Started With Your Own Photography + My Personal Thoughts on Photography and Design | with Rachel Stelter

We have a beautiful interview with Rachel Stelter, a wonderful photographer that I’ve been working with for years. She has also done social media management, branding, and marketing. She was one of those kids who always loved making things, and she fell in love with photography in high school and ended up turning it from a side gig into a full time career.

Rachel is going to go deep into photography basics, daily habits, locations to shoot in, a balanced life, and much more!

But, before we meet Rachel, I want to teach you about My Personal Thoughts on Photography and Design:

Content is the core of your business. The more consistently you put out high-quality content, the more trust you are going to gain with potential customers. Don’t stress over missing a day on Instagram, but get into the habit of batching content for the future so you can post consistently.

There is a lot that goes into content creation, and it does require some thought and preparation. Here are some...

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My Marketing Tool Must-Haves

marketing technology Oct 02, 2019

Hey there, Creators!

Marketing comes in all shapes and sizes. From content ideation to creation, and through delivery, I wear a lot of hats every day as a marketing coach. 

Luckily, there is a sea of technology and tools at my fingertips I can use to make my job a little easier. As a marketer for 10+ years, I’ve tried my fair share of what’s available and I have my favorites I can’t imagine living without.

Keep reading for the inside scoop on all of my marketing tool must-haves!

VIDEO & PODCAST RECORDING

Diva Ring Light 

Price: $229

With so many videos on YouTube already, and with more and more options for viewers being added every single day, quality is not something you can sacrifice in your video recordings. This means good lighting and good sound quality are both crucial.

The Diva Ring Light is my favorite lighting option for video recording. The Diva Ring Light gives my videos a brightness without washing me out. These lights are also dimmable,...

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