How to Create Your Own Platform as an Independent Creator | with Laurelann Easton

Laurelann Easton is the owner of Wrapped Up In Jewelry. She makes incredibly unique jewelry using stones and crystals and wire wrapping inspired by nature.

She got into jewelry making as a kid when she got some really simply jewelry making kits. Once she got internet, she saw so much more of what was out there and wanted to learn how to do more. In college, she turned it into something to do on the side and it eventually turned into a business.

When Etsy stopped working for her, she set out to create her own platform where she can sell to her audience on her own terms. She tells us how she got started, how she learned to create recurring revenue to make her income more predictable, and what she does for social media marketing.

We talk about:

  • Getting started working with jewelry
  • Offering a membership box and how that benefits her business
  • Keeping your creative practice front of mind
  • Moving off of Etsy to create your own shop
  • Laurelann’s social media strategy & photography...
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How to Get Conversions With Service-Based Marketing | with Molly Kubes

Molly Kubes is the founder of the Spiritual Business Accelerator, an online business program for spiritual women to help them build online businesses.

She started out as a full-time yoga instructor. Yoga had really served her in her life, and she loved teaching it. But the only way to make enough to pay all her bills was to teach 16 different yoga classes in a week. She tried to make it work, but it just wasn’t sustainable and she started to burn out. She still wanted to share this, so she built an online yoga course, and she made more in the first 6 weeks than she had made in the whole year doing classes.

We talk about:

  • Creating an online business out of an in-person one
  • How to experiment and problem solve
  • Marketing without feeling salesy
  • Staying in the flow while traveling
  • Meditation practice & binaural beats
  • Grow engagement & conversion on Instagram
  • Getting started writing copy

 

 

But, before we meet Molly, I want to teach you about Coming From a Place...

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Three Myths of the Wealthy Artist Debunked

Today I am going to talk about something that’s near and dear to my heart: how to be a wealthy artist. There are 3 myths that I am going to bust right open about being a wealthy artist and what it means to be in business as a creative. We are going to give these myths a big hell no so that you can focus on making a full time living out of the work that you love!

The three myths of the wealthy artist:

  1. I need to be salesy if I want to sell. Nobody likes pushing products on other people who aren’t interested, and on the buyer’s end nobody likes that either! Authenticity is really key in selling your product. This comes in the form of telling stories about yourself, your brand, and your products, and infusing your personality into every piece of marketing and sales conversations.
  2. I don’t have time for marketing. You want to be creating art, showing up for your family, practicing self care. If you don’t have time for marketing, do you have time for your...
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How to Overcome Mindset Blocks to Work in the Creative Flow + Using Customer Stories for More Engaging Marketing Conversations | with Dana Tao

We have something amazing in store for you. Dana Tao is an incredible entrepreneur and human being, and she has so many amazing tips about being an entrepreneur, getting your mindset right, and utilizing Instagram.

Dana started her own business after her husband and friends encouraged her to pursue it. She took the leap, and the rapid growth caught her completely off guard. She talks about having support and attracting your people, pushing positivity, and working in a creative flow in your business.

We talk about:

  • The importance of customer stories + how to get them
  • Deciding to start your own business
  • Attracting the right people
  • Finding your calling
  • Instagram strategies
  • Incorporating holistic wellness into your brand
  • Flowing through the challenges in life
  • Striving for a balanced life

 

 

But, before we meet Dana, I want to teach you about Customer Stories:

There are 5 types of stories you should have available to you when you are talking about your brand:

  • Brand Story
  • ...
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