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Marketing Gems for Jewelry Designers & Creative Entrepreneurs + Instagram Growth Strategies | with Brittany Jang

Brittany Jang is an expert in all things marketing and operations when it comes to jewelry brands! She grew up with a love of jewelry, and spent hours a day making custom jewelry at home. She also likes lists and order, so her personality works well with creatives who tend to get distracted easily.

She’s going to give all of you lots of wisdom to help build your businesses, whether that’s in jewelry or other creative fields. She is just a ball of positivity and I can’t wait for you to hear all that she has to say!

But, before we meet Brittany, I want to teach you about Instagram Growth Strategies:

  • Instagram is a social platform, so make sure you are answering all comments and DMs that are coming in.
  • Show up, provide value, and interact with your audience. Like and comment on their posts.
  • Don’t cold DM people; Only DM someone who has already engaged with your content.
  • Slow & steady is the way to go.
  • Research hashtags in your niche (the more relevant and...
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How to Keep A Strong Entrepreneur Partnership + The Carve The Turkey Content Method | with Jessica & Ronda

I have known these two beautiful ladies, Jessica and Ronda, for a lot of my life. They have really paved the way for my own entrepreneurship journey. They both are an incredible example of partnership and aligning your values and priorities to create a powerful and long-lasting relationship.

Jess and Rhonda first met as college suitemates and majored in sports medicine and athletic training. Their backgrounds were very different, but their core values aligned and they became quick friends.

Several years later, their paths crossed again and joined forces to build a business. Eventually, they started to wonder what is next for them. When they asked themselves what else they wanted to do to help and empower people, they arrived at online coaching and consulting.

As two busy adults, they have some sage wisdom on starting a business, jiving with your partner, and creating content while staying creatively inspired!

But, before we meet Jessica & Ronda, I want to teach you about the ...

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How To Create a Full-Time Painting Business + The Product Marketing Triangle | with Nicole Drake

Nicole Drake is a coffee-holic, avid journaler, and PROUD full-time artist — my kind of girl!!

Nicole describes the act of painting as a brilliant therapeutic outlet from perfectionism and anxiety, using the process of creation to reflect and engage in a dialogue with herself. Over time, she’s been able to appreciate the process and release herself from some of the anxiety and perfectionism that plagues all of us nowadays — and, at the same time, she’s been building a bonafide business!

This is the kind of story that just lights me up inside and this is the kind of life that I want every Creator to understand is possible!

 

 

But, before we meet Nicole, I want to teach you about The Product Marketing Triangle:

 

  1. Education-Based Marketing. There are two kinds of clients out there: the kind that is already looking for your product or service and the kind that doesn’t know you can help them. That first group of customers is great and you...
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Setting Up Your Biz

Hello, my beautiful Creator!

Are you looking to start a new business or re-organize your current business? Whether you have a side-hustle, are a full-time business, have been at it for years, or are a total newbie, I think these 6 steps to setting up your business will really help.

Many of my clients get sooo overwhelmed when people start throwing legal jargon at them. They wonder how they are going to get clients to pay them. Send cash? PayPal? A song and a prayer? How do you pay yourself, lovely entrepreneur? Do you need to talk to a bank and get a business account? What does that even mean?

So much to think about!

I am not a lawyer and definitely point my clients in the direction of legal counsel if they have questions that need answering. However, this is exactly what I did for myself and what I think can work for the majority of creative entrepreneurs.

STEP 1:  OBTAIN AN EMPLOYEE IDENTIFICATION NUMBER (EIN) FROM THE IRS 

This is free and you will need it to set up...

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My Marketing Tool Must-Haves

marketing technology Oct 02, 2019

Hey there, Creators!

Marketing comes in all shapes and sizes. From content ideation to creation, and through delivery, I wear a lot of hats every day as a marketing coach. 

Luckily, there is a sea of technology and tools at my fingertips I can use to make my job a little easier. As a marketer for 10+ years, I’ve tried my fair share of what’s available and I have my favorites I can’t imagine living without.

Keep reading for the inside scoop on all of my marketing tool must-haves!

VIDEO & PODCAST RECORDING

Diva Ring Light 

Price: $229

With so many videos on YouTube already, and with more and more options for viewers being added every single day, quality is not something you can sacrifice in your video recordings. This means good lighting and good sound quality are both crucial.

The Diva Ring Light is my favorite lighting option for video recording. The Diva Ring Light gives my videos a brightness without washing me out. These lights are also dimmable,...

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What the Heck to Do with IGTV!?

Hello my beautiful CREATORS!!

I am often asked by clients what the heck to do with IGTV?? It took some time to get up and running, but I am now seeing clients get lots of traction using this alternative way to share content.

In addition, my spies at Instagram are telling me that the algorithm is going to prioritize accounts that use IGTV well and keep more people on the platform longer. 

What do you have to lose? Start experimenting with IGTV this week. I dare you!

What is IGTV?:

This is Instagram's place for long-form videos (longer than stories and posts). You can access it either through the native Instagram app or the new standalone IGTVapp. 

IGTV is attempting to disrupt the traditional TV experience and replace it with a modern, mobile experience.

Did you know that the amount of time teens spend watching TV has dropped by 40%? They are increasingly watching mobile video, as are older adults. In fact, by 2021 78% of mobile...

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5 Moves Story Formula for Authentic Marketing Conversations

 

Hey, my beautiful creator!!

I’m often asked by my clients what the first step should be when they’re launching a new product. 

Here’s my answer: stories. First, you need to solidify the story behind the product.

Hopefully, you've done some work and have nailed down your business story and your personal story in order to build your tribe. But, in order to get your dreamy clients interested in your new product, you also need to have a story about that product that connects with them.

Here’s an example of some work I did with a client recently: 

A company with the mission to employ adults with autism builds businesses around individual skillsets. This allows them to better develop self-sustaining businesses. 

How it works, is they begin a product that already has a market. Then, they design tasks around the skills of the individual. 

For instance, an individual who is a part of this program really liked to cook. He would cook for his home and...

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How to build brand think deeper and develop rapport with customers

 

Hello, my soulful CREATORS!

Recently, I was asked how to build a brand, think deeper and develop a rapport with customers.

The answer involves storytelling and my method of teaching storytelling involving five moves. 

(Take a look at my other videos about storytelling, or shoot me a message if you haven't gotten that lesson so you can learn the five moves storytelling technique!)

When you think about stories, you want to make sure you have these five different stories:

  1. A brand story
  2. A business story
  3. A personal story
  4. Product stories
  5. Customers stories

Let’s take a closer look at customer stories.

Why are customer stories important? 

Customer stories are important because they provide insight into what customers' specific journeys look like. From these stories, you can learn what's plaguing customers. 

What are your customers concerned about? What do they need?

Customer stories will also give you a look at where these consumers are today, and where they want to...

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The Art of Getting More Sales from a Stellar product

 

Hello, my lovely CREATOR!! 

What do you do when you find your sweet spot product and it's doing well, but you want to grow that product revenue? If you’re not yet ready to target a new dreamy client base, how can you increase that revenue?

I’m commonly asked this by my clients, and what I teach them is an approach I call the Creators Model. The Creators Model is a way to take one sweet spot product and offer it in new ways so you can watch the revenue grow. 

Here’s how the Creators Model works:

First, take a look at your retail or e-commerce business, and make sure everything is on target.  This means you’ll have a really great webpage or way to sell online. Or, you’ll have an awesome physical location if that's applicable to your product or service.

Hold Events

Next, you need to hold events. These events can occur either in-store, or you can have them in rented spaces. For example, I had a jeweler client who liked to have casting tours...

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Product Marketing Plans for Killer Sales (The Product Marketing Triangle)

 

Hey there, beautiful CREATOR!!

If you’re like most of my clients, you’re not totally sure where to start when marketing a new product. 

Creating a marketing plan for a new product is like a triangle. There are three points to the triangle that are extremely important, and they all play an equal role in your product marketing efforts.

Let’s take a look at those three points of the product marketing triangle.

Part 1: Stories

On the first part of the triangle, you have your stories. Before you begin to develop your new product marketing plan, make sure you nail down the stories associated with your business. 

For instance, know your brand story, your product story and any kind of personal stories you want to share with customers about why you started your business or why you’re launching this new product. (Check out some of my other videos to learn more about my five moves story system.)

Part 2: Personality

Next on the triangle is personality. The Dos...

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