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How to Get Conversions With Service-Based Marketing | with Molly Kubes

Molly Kubes is the founder of the Spiritual Business Accelerator, an online business program for spiritual women to help them build online businesses.

She started out as a full-time yoga instructor. Yoga had really served her in her life, and she loved teaching it. But the only way to make enough to pay all her bills was to teach 16 different yoga classes in a week. She tried to make it work, but it just wasn’t sustainable and she started to burn out. She still wanted to share this, so she built an online yoga course, and she made more in the first 6 weeks than she had made in the whole year doing classes.

We talk about:

  • Creating an online business out of an in-person one
  • How to experiment and problem solve
  • Marketing without feeling salesy
  • Staying in the flow while traveling
  • Meditation practice & binaural beats
  • Grow engagement & conversion on Instagram
  • Getting started writing copy

 

 

But, before we meet Molly, I want to teach you about Coming From a Place...

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How to Take Professional Brand Photography + Taking Imperfect Action to Stop Procrastinating | with Wendy Yalom

Wendy Yalom and I have been working together for a number of years, she does all of my brand photography. She is so amazingly talented, and brings so much joy, beauty, and talent to our photo shoots.

So many people hate getting their picture taken, and this really what drew Wendy into brand photography in the first place. Even capable, confident people tend to freeze up in front of a camera. Making people feel more confident and comfortable is what lights her up with purpose.

 

We talk about:

  • Feeling natural when taking photos
  • When people should get professional brand photography
  • Keeping balance in your business and life
  • Good shooting locations
  • Marketing to the right people
  • Getting into the creative flow
  • Trusting your instinct and saying yes
  • Quick & simple tips for non-professionals

But, before we meet Wendy, I want to teach you about Imperfect Action:

If the idea of getting on a Facebook Live is terrifying, try the practice of taking imperfect action every day. Until...

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Three Myths of the Wealthy Artist Debunked

Today I am going to talk about something that’s near and dear to my heart: how to be a wealthy artist. There are 3 myths that I am going to bust right open about being a wealthy artist and what it means to be in business as a creative. We are going to give these myths a big hell no so that you can focus on making a full time living out of the work that you love!

The three myths of the wealthy artist:

  1. I need to be salesy if I want to sell. Nobody likes pushing products on other people who aren’t interested, and on the buyer’s end nobody likes that either! Authenticity is really key in selling your product. This comes in the form of telling stories about yourself, your brand, and your products, and infusing your personality into every piece of marketing and sales conversations.
  2. I don’t have time for marketing. You want to be creating art, showing up for your family, practicing self care. If you don’t have time for marketing, do you have time for your...
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How to Overcome Mindset Blocks to Work in the Creative Flow + Using Customer Stories for More Engaging Marketing Conversations | with Dana Tao

We have something amazing in store for you. Dana Tao is an incredible entrepreneur and human being, and she has so many amazing tips about being an entrepreneur, getting your mindset right, and utilizing Instagram.

Dana started her own business after her husband and friends encouraged her to pursue it. She took the leap, and the rapid growth caught her completely off guard. She talks about having support and attracting your people, pushing positivity, and working in a creative flow in your business.

We talk about:

  • The importance of customer stories + how to get them
  • Deciding to start your own business
  • Attracting the right people
  • Finding your calling
  • Instagram strategies
  • Incorporating holistic wellness into your brand
  • Flowing through the challenges in life
  • Striving for a balanced life

 

 

But, before we meet Dana, I want to teach you about Customer Stories:

There are 5 types of stories you should have available to you when you are talking about your brand:

  • Brand Story
  • ...
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How to Apply Human Design to Your Business | with Jenna Macintyre

Jenna Macintyre is passionate about human design, a system of the energies we hold in our bodies that helps to inform how we are meant to move through the world.

When she learned about it and her own design type, so many things about the world just clicked into place. She grew up on a farm where nobody practiced anything remotely like human design, but it still taught her a sense of honoring mother nature.

She tells us all about how to apply human design to your life and your business, what it’s like to be an entrepreneur, and how to ignore all the haters and attract all the right people.

But, before we meet Jenna, I want to teach you about Abundance in the Universe:

We do not create abundance, it is always present. The universe has more resources, more joy, than we could ever need.

The problem is that we create limitations for ourselves. We create the blocks to getting more followers, more money, more joy.

You need to unlearn those limitations you’ve arbitrarily set...

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How to Rewire Your Brain to Work For You | with Gabby Ortega

Gabby Ortega is a holistic mental health coach, helping her clients with tools for healing, awakening, and becoming their highest self.

Mental health was always a conversation around her health, and as someone who suffered from anxiety and depression herself, Gabby embarked on her own self-healing journey to get back to feeling happy. With her background in clinical psychology, she found a large group of people who had problems that didn’t necessarily need a diagnosis, but that they just needed to find a way to move past all of these things.

But, before we meet Gabby, I want to teach you about Journaling:

Journaling is so important for your personal life, but it can also be important for our businesses. Every day, I practice getting my journal out and going over what I’m working towards.

What are some of the things holding you back from seeing your goals through? Maybe we don’t think we can do it, or we don’t know how to make a full time living doing what we...

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How to Practice Self Care + The Importance of Retreats | with Davey Fisher

Davey Fisher is an amazing certified trainer and the fitness director at The Ranch Malibu & Spa, where I take my yearly retreats. He is also a model and real estate agent, and helps represent some brands to help you be the strongest version of yourself.

Davey majored in kinesiology, and on a whim he took on an assistantship in LA under some strength conditioning coaches who were prepping athletes for the NFL draft. He stayed involved there for a few months, and it ended up leading to him leaving his job in Seattle. 

We touch on the importance of retreats, showing up for yourself, and getting some self care.

But, before we meet Davey, I want to teach you about The Importance of Retreat:

I try to take a week of time away every year, and it is a vital part of my creativity and entrepreneurship.

Taking yourself away from your surroundings, your schedule, and the “stuff” in your life can really shake things up. It gives you more time and space to think things...

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My Personal Story

We’re going to do things a little differently today. Instead of a guest, I’m going to share my story and tell you a little more about why I do what I do. This came about from a listener suggestion, and I’m so happy to take that feedback in.

I want to put my story out there and tell you a little about why I do what I do. It does make me feel a little vulnerable, but I know that these stories can help others and I want to let you all know that you are not alone!

Links

  • Instagram: @ginaireland
  • Interested in the 7 Day Course: Authentic Storytelling for Creative Entrepreneurs? E-mail me at [email protected] to find out more!

 

RESOURCES:

HAVE MORE QUESTIONS ABOUT HOW TO HIT 6 FIGURES IN YOUR ONLINE PRODUCT BUSINESS?

Grab my soulful marketing guide and learn the exact steps I teach my high-ticket clients.

I will give you the 7 Easy & Simple Steps to add soul to your marketing, including:

  • The ability to tell stories, distill your message and...
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How to Get Started With Your Own Photography + My Personal Thoughts on Photography and Design | with Rachel Stelter

We have a beautiful interview with Rachel Stelter, a wonderful photographer that I’ve been working with for years. She has also done social media management, branding, and marketing. She was one of those kids who always loved making things, and she fell in love with photography in high school and ended up turning it from a side gig into a full time career.

Rachel is going to go deep into photography basics, daily habits, locations to shoot in, a balanced life, and much more!

But, before we meet Rachel, I want to teach you about My Personal Thoughts on Photography and Design:

Content is the core of your business. The more consistently you put out high-quality content, the more trust you are going to gain with potential customers. Don’t stress over missing a day on Instagram, but get into the habit of batching content for the future so you can post consistently.

There is a lot that goes into content creation, and it does require some thought and preparation. Here are some...

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Driving Your Creative Career + The 5 Moves Storytelling Method | with Karl Stelter

Karl Stelter is an amazing filmmaker who I’ve been working together for a number of years now. Not really knowing what he wanted to do, it was through working with his dad’s small business on small projects that he was first introduced to making videos that people would pay for.

Karl talks about the importance of his daily writing habit, having a mindset of constant improvement, and believing in yourself enough to stick with it.

 

 

But, before we meet Karl, I want to teach you about The Five Moves Storytelling Method:

To help your branding and marketing really STICK, you need to tell compelling stories centered around your brand. The Five Moves Storytelling Method is a way that you can be telling stories about your product, your brand, or yourself in a very succinct and memorable way.

 

These are the Five Moves:

  1. Exposition/Introduction: Set up the background/starting point to the story
  2. Rising action: Where does the story go from the starting point? What...
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