An Easy Way to Grow Your Email List: Free Treats or Lead Magnets are Gems
Hello, my beautiful CREATORS!!
I often get asked by clients how to grow an email list.
They have learned how important email lists are and want an even bigger one!!
So how do you do that? Well, I like to teach a little lesson about lead magnets or free treats.
A lead magnet or free treat is a piece of content that's going to be teased on social media and on your websites. You offer this for free so that people exchange their email in order to access this amazing content.
What are some good examples of free treats? I’m glad you asked...
- Checklist
Give your clients an easy checklist to follow. For example, “What pieces to shop for to uplevel your look in the New Year” performed really well for one of my jewelry clients.
Personally, I supply potential clients with a checklist for an Instagram post. I tell them everything that they need to do to make a killer Instagram post.
- Guide or Report
Dreamy clients love to read your reports.
For example, if you are selling jewelry and you wanted to do a trends guide for the spring of 2020 and talk about what jewelry you're designing in order to be on-trend and what the trends are, knock yourself out. People would like that!
- Video Training
Videos are great to build that “know, like and trust factor” that is so key to marketing. Let your dreamy clients see your face and learn from your expertise.
One of my recent clients taught her dreamies how to layer necklaces for a fresh new look on a video and her clients went ga-ga for it.
- Toolkit or Resource List
Another great option would be to have a toolkit or a resource list.
What resources would your clients love? Could you publish a list of the best fashion blogs? The best how-to resources on YouTube?
- Cheatsheet
Publishing a cheatsheet can really get your email list growing.
One of my clients designed a flowchart that helped streamline the shopping process when you are redecorating your house. That worked wonders for his list!
I’d love to connect with you guys and tell you more about free treat content or how to uplevel your business. Check out the action steps below for ways to connect!
ACTION STEPS:
1) ATTEND THE CREATORS METHOD WORKSHOP
If you want to learn more about my triangle method to product marketing, come on board with me for the Creators Marketing Method Workshop, which is my soulful marketing education story.
I will never give you stale, one-size-fits all advice. Just real, authentic, SOULFUL ways for you to grow your business and achieve the financial freedom you desire.
REGISTER HERE!
2) LET’S TALK!!
Let’s get on the phone! I love talking with you guys, so book a free call with me. I’d love to hear about your business and give you some free advice on how to apply my Creators Marketing Method and the seven-step process.
BOOK A FREE CALL HERE!
I'd love to connect with you! Please reach out!!
To your success, Gina
Read the previous blog here.
This page contains affiliate links which means I may earn a small commission if you click through and make a purchase. I only recommend tools that I use and trust.